Expertise

Kristin Cullen creates visual communication experiences that engage, inform, and enrich. She works with cultural institutions, nonprofits, small businesses, and independent thinkers to craft visual voices and meaningful messages: considered and compelling design with an emphasis on books, magazines, publications, and printed matter.

Kristin welcomes diverse projects and commissions. Her experience in graphic design, education, writing, and publishing enables her to skillfully lead and adapt to the needs, challenges, and surprises of any assignment.


Approach

Kristin Cullen works one-on-one with clients to build positive, successful partnerships. She believes in constructive dialogue, which includes listening and asking questions to identify objectives, shape strategies, and communicate messages. Her mission is to provide smart and unique services, products, and experiences with an attention to detail and commitment to quality.

Kristin guides projects through a methodical yet flexible process typically divided into three phases: evaluation, visualization, and execution.

Evaluation is research and planning with an emphasis on generating key messages and content. This phase outlines goals, parameters, resources, and deliverables. The outcome is the foundation for visualization.

Visualization is the exploration of diverse concepts and designs, most often in stages as work evolves into one selected direction. A main objective is creating a distinctive graphic language system to apply dynamically across deliverables. Such tailored systems used in context with aesthetic grace bring content to life.

Execution is refinement and review that leads to production with outside vendors. This phase covers specifics such as final design details, proofreading, and file preparation. It is the result of a process shaped by clear objectives, a thorough pursuit of ideas, and collaborative decision-making. It yields tangible and striking results.


Profile

Kristin Cullen is an award-winning designer, art director, educator, and published author with a master’s degree in graphic design from the Rhode Island School of Design (RISD). Her work has appeared in national and international exhibits and been published in books and magazines such as PrintGraphis, and HOW. She has taught at leading institutions including the School of the Art Institute of Chicago; University of Cincinnati; University of Illinois at Urbana–Champaign; and RISD. Kristin has written two books for Rockport Publishers, Layout Workbook: A Real-World Guide to Building Pages in Graphic Design and Design Elements: Typography Fundamentals.

Kristin lives in Boise, Idaho with her dogs Reggie and Bun. Outside design, her artistic practice examines geometric form, order, and abstraction.


Contact


© 2017 Kristin Cullen · All Rights Reserved · No part of these pages, either text or images, may be used for any purpose without permission from Kristin Cullen.